I was going to do one of those year in review things where I wrote about all the good things of And then I remembered: It is a daunting experience.
There are replies you may not give. There are comments you may not make. There are truths you may not tell, in the world of public relations, for the public are fickle, and behave as a mob. A mob in all its feral, brutal depravity, lacking any and all of the qualities we laud upon humanity that allow us to feel so smug over all of the hapless animals that we raise ourselves over.
And we are all, whether we admit it or not in public, under strict censorship of the mob. Even admitting that the mob censors our thoughts and feelings and the expression thereof is risky.
The mob may notice. Some parts of the internet glory in the mob. Even mentioning 4chan is risky. Our own blog is mercilessly and ruthlessly moderated with a low-orbit ion cannon.
But let me talk to you about the dark side of indie public relations a bit. They are easily dealt with on your own bit of the internet. Quite often you let them ramble on, and they spool out more than enough rope to hang themselves, and as often as not, a bunch of fans will come whaling in on them.
Trolls are more problematic elsewhere. When a troll starts to spout shit on some high-profile and influential site on the internet, you have a problem. If it was just some random argument on some random site between a couple of random usernames… who cares? Who gives a crap? And all is well.
That is not true.
You are not a very nice person. By which I mean, independent game developers get more nasty shit from gamers than they get praise.
Right now you are preparing to lecture me about how I talk to customers, or how I deserve to be broke and unsucessful. I wonder just how many other creative industries have to deal with customers like this.There are unwritten taboos on the internet.
There are things you Don’t Say. There are replies you may not give. There are comments you may not make. Wear sunscreen. If I could offer you only one tip for the future, sunscreen would be it. The long-term benefits of sunscreen have been proved by scientists, whereas the rest of my advice has no basis more reliable than my own meandering experience.
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