Swot analysis of zaras essay

By developing operational strategies, a company can examine and implement effective and efficient systems for using resources, personnel and the work process. Service-oriented companies also use basic operational strategies to link long- and short-term corporate decisions and create an effective management team. Corporate Strategy Corporate strategies involve seeing a company as a system of interconnected parts.

Swot analysis of zaras essay

Businesses have been able to gain competitive and sustainable competitive advantage by adopting robust and outstanding supply chain management strategies. Logistics management is the element of the supply chain that deals with planning, implementing and controlling efficiency. To comprehensively and broadly understand the effectiveness of supply logistics management, this report uses the cases study of Zara Company.

The paper extensively analyzes and evaluates the company logistics management strategies by comparing and contrasting them with the strategies of Dell, Myer and the United Technologies Corporation.

Zara Background Information Zara is the Spanish global retailer fashion company vertically integrated into the company called Inditex. However, the company has majorly limited its operations in the continent of Europe to avoid completion in other continents especially in Asia where the company competitors have taken full advantage.

Case Application 1 Fast Fashion

The company design of manufacturing has been miles ahead of the other retailers in the industry. The company takes advantage of the new technology in developing new merchandise in combination with its robust resources to make sure the new ideas are executed as fast as possible.

Among the company competitors, Zara emerges as the best regarding fashion and lower price. Vision and Mission Statement Zara vision and mission statement focuses on contributing to sustainable development of the society as well as an environment that is friendly.

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The sustainable society aims at improving the welfare of the general society whereas being environmentally friendly entails at establishing strategies to reduce environmental pollution by the business activities and operations.

The core company objectives are as follows: To expand its operations globally to increase its international market share. To expand their stores in their countries where the company already exist to increase the company profit margins.

To create profit enduring growth both in the short term and in the long run. The increase the company product penetration in the market. Zara Logistics Management The Zara success is attributable to speed and quick responses to the matters that needs the company attention.

This can be evidenced by the fact the company started from China and up to today, it has been able to open stores in more than 86 countries in Europe, Asia, Middle East and the United States. Besides, the company revenue sales have continued to grow annually.

The company is majorly known for its ability to provide new fashion of clothes to all its stores quickly and in small batches. For example, within a week a store manager orders for clothes and two times in a week the new fashion arrives. The company has been able to achieve this competitively by efficient and effective logistics management.

Reasons behind Zara Logistics Management Success Synergy between Company Operations Strategy The Zara overwhelming growth is linked to vertical integration with Inditex and diversification of the company products.

After adopting the new design, the company manufactures the clothes and distributes them to the retail stores within a timeframe of two weeks. Similarly, the computer manufacturing company, Dell, was the major example of the company adopting the robust and efficient logistics management strategies.

Dell manufacturing company used the direct model to reduce the cycles which are involved in the distribution of the product from the manufacturer to the final consumer. This allowed strategy allowed the Dell to hold inventory for just a few days instead of weeks.


Other plays in the market were able to notice the Dell success, and its logistics management, and thus they followed the suit of shifting their goods using the direct model.

From this argument, it is clear that when the company adopts the right supply chain strategies is deemed to succeed, otherwise failure will be inevitable. For example, United Technologies Corporation is widely known for its brilliant, innovative ideas.

However, the company poor supply chain management have been lagging the global success of the company behind. This calls for the top company management to overhaul the company supply chain management in order the organization value stream. To ensure the production of high-quality products the company confines its production in the house.

Besides, the company again makes sure that its factories have the potential to produce up to eighty-five percent during season adjustments. This ensures the customers' demands are met and addressed appropriately throughout the year.This site was designed with the {Wix} website builder.

Create your website today. Fashion Industry Analysis From the Perspective of Business Model Dynamics Author: Lisa Gockeln University of Twente P.O. Box , AE Enschede The Netherlands ABSTRACT The fashion industry is a dynamic and volatile place, continuously exposed to macro-environmental factors that trigger.

Zara SWOT Analysis. Strengths. Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Zara: 1.

Swot analysis of zaras essay

Zara have more than stores all over the world. 2. Part of one of the most biggest Spanish retailers in the world. 3. Zara have a well established brand name worldwide.

Zara’s business model - ph-vs.com

4. Their supply chain management is extremely low. Zara’s business model Essay Zara’s business model is to link customer demand to manufacturing, and to link manufacturing to distribution. Their supply chain is run almost entirely within the company, with very little outsourcing and use of 3PL and 4PL providers.

The brandguide table above concludes the Zara SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Nov 16,  · Case Application 1 Fast Fashion Discussion Question. 1. How is strategic management illustrated by this case story? 2. How might SWOT analysis be helpful to Inditex executives? To Zara store managers? 3. What competitive advantage do you think Zara is pursuing? Critique Essay; Australia’s population is ageing which will seriou.

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