Short Case Studies Caselets, or short cases, are increasingly used as teaching aids, both in B-Schools and in executive education programs. Being brief and focused on a specific topic, a caselet is a useful supplement to a lecture.
The 'Mini-Mart' side of the business is franchised from Dillons to a registered partnership: Full services are provided in the shop, a paper delivery service is also available along with the full complement of groceries, fresh sandwiches, confectionery, videos, cigarettes and alcohol etc.
The newsagents is located in Stratford upon Avon, on the Birmingham road, approximately half a mile from the town centre and situated within a very residential area. Tesco's are the immediate traders to the newsagents. Nine years ago, the newsagents was expanded with the intention of providing the local inhabitants with a friendly convenient service.
Lack of competition at the time provided excellent stability and potential for expansion which was enjoyed until two years ago when a superstore was opened nearby offering a major threat to business.
Business growth, structure, strategies and competition are to be addressed in the following document. Entirety of information sources and research are obtained from two year's part-time employment at Dillon's newsagents.
InDillons employed Mr Charles Pettifer as the operational manager, from this date the shop solely provided newspapers and magazines for approximately eighteen months.
During this period Dillons were developing their own 'Mini-Mart' theme and as such decided to expand the facilities to supply a range of groceries and other common consumer goods as well as the usual news literature.
The shop opening hours were also increased from the regular evening licensing hours of 5: At this point, Mr Pettifer decided to take on the shop franchise offered by Dillons with the help of a silent partner Mr Devis.
Mr Devis has shares in the business, but does not have authority to make unsupported decisions. The franchise resulted in Mr Pettifer being able to obtain many goods for the newsagents at discounted prices.
The entirety of the shop was responsibility of Mr Pettifer provided that Dillons' standards were not infringed. At the stage of development outline here, it can be seen that Dillons newsagents is akin to stage one of the business growth cycle. Mr Pettifer strongly believed in providing a personal and friendly service to all customers and from the outset instigated this within the shop environment.
Recognition within the local community and attraction of regular customers resulted from this and thus so did a modest, small shop turnover. The style of management was very individualistic; only Mr Pettifer's wife, Fatima was employed initially in running the shop issues in employing family friends and relatives are recapitulated later.
Because of this, only limited professional management skills were required.
This was initially achieved by close relationships with the regular local customers, providing key information to a number of customer needs, although no formal research was carried out.
Due to Dillons' requirements, the accountancy was in advance of a role model stage-1 business, providing efficient systems and controls for Dillons' auditing. All secondary audits were made into a fully computerised relational-database system.
A great boost for the business was the initial investment by Dillons, this was followed by continued investments by the silent partner, Mr Devis, to enable increased expansion of the store. At this stage, no further investments were made due to the limited product range and turnover within the shop.
Major investment here was therefore not justified. The product range was initially limited due to floor space, and the occupying range purchased, in bulk, at a recommended cash and carry outlet.
Dillons had now become a very stable stage-1 business due mainly to the support and expertise of Dillons' management. Also, the newsagent's position was integral to the initial success it achieved, being the sole organisation providing the previously mentioned services in the local area.
Both businesses in the area also added tremendously to the custom in the shop. After one year, Mr Pettifer decided that there simply wasn't enough room to expand the shop product range to the domains revealed by his marketing strategy albeit a very limited one! A proposal was made to Dillons' management to expand the shop premises approximately by four-fold.
After the initial success of the shop and the predicted potential, Dillons agreed to finance the expansion and also improve the presentation of the shop.The case-study method has a long and respected history in the mainstream management literature.
The philosophy and implications of the case-study method have received considerable attention and there are a number of standard texts on the approach. The method is also gaining acceptance, along with other qualitative methods, within the small business and entrepreneurial research community.
Learn how current small business customers have used Salesforce from CRM Case Studies to improve their operation, as well as other benefits and advantages.
Most of their case studies focus on entrepreneurship and small business. However, they do have case studies on a wide range of topics, including accounting, finance, marketing, e-business, strategy, human resources, and related topics.
Wikimedia Commons If you attend business school, you can expect to read a lot of case studies. Professors love them because they offer real-world examples of why businesses succeed and fail. There. Small Business Management & Entrepreneurship: Case Studies The Entrepreneurship & Small Business Management LibGuide contains information about the Unisa Llibrary's resources (books, databases, multimedia, etc) and online resources that are relevant to these subject disciplines and include relevant user manuals.
Case studies, scenarios and survey Description of the SMEs used in the case studies: One SME is a very small EBCT (Science and Technological Base Company), with a total staff of 20 people.