The rapid rise of what we call the social enterprise. Inwe are witnessing seismic changes in the workforce, the workplace, and the technologies used in the world of work. Organizations are no longer assessed based only on traditional metrics such as financial performance, or even the quality of their products or services.
Technology drives retailers to redefine the store. The challenge is how to best engage with shoppers to fulfill their desires. Seventeen percent of consumers plan to shop less in store, shifting time to their electronic devices. Shiny New Objects Some traditional online retailers are experimenting with showrooms without inventory to provide consumers with the opportunity to examine products at a physical location before buying them online.
One in six shoppers say they have visited such retailers. These locations are finding some initial success with millennials, women and urban shoppers. While marketplaces such as Amazon and eBay are well-established shopping resources, consumers are turning to them earlier to find the best deals.
Thirty-five percent of online shoppers now begin their searches at marketplaces. Reimagining the Store Cross-channel transactions, which refer to purchases using in-store and at least one online channel, now account for 38 percent of all purchases up 2 points.
Retailers must create seamless experiences that resonate with how their customers want to shop. Online sales drive significant in-store traffic.
Half of shoppers who buy online, ship to a physical store. Of these, 46 percent make additional purchases while picking up their items. Yet only 36 percent of shoppers say they experience helpful associates when returning items to a store.
Providing an exceptional in-store experience can position the retailer to convert more sales and enhance loyalty when customers pick up and return items. Just 31 percent of shoppers are aware of in-store beacons.
However, more than four in ten smartphone users are neutral toward the idea of in-store mobile messaging. Home delivery is still the preferred location to receive packages, although more consumers are embracing alternate delivery locations. More than half of shoppers are interested in an alternate delivery location with extended hours and lower fees.
Listening closely to what shoppers want and boldly trying new techniques can give retailers a competitive advantage in this very competitive industry. UPS is working with shoppers and retailers to provide a seamless, engaging experience that everyone will enjoy.
For more study findings, which is conducted by Comscore, Inc.
The study is based on a Comscore survey of more than 5, U. UPS is a global leader in logistics, offering a broad range of solutions including transporting packages and freight; facilitating international trade, and deploying advanced technology to more efficiently manage the world of business.
Headquartered in Atlanta, UPS serves more than countries and territories worldwide. The company can be found on the web at ups.
To get UPS news direct, visit pressroom. About Comscore Comscore, Inc. SCOR is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere.
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Instead of buying a new iPhone case or drone, you can download the design and print it yourself. When Manu Prakash, a biology professor at Stanford business school, wanted to get affordable telescopes to schools in impoverished parts of the developing world, he realized the answer was to separate design from manufacturing.
Helping clients redefine customer service as part of an overall strategy to achieve high performance.